Susumu 'Tora' Tada

Our aim is to lead in a way that attracts respect and admiration across all markets.

Tora oversees the Suntory Global Spirits business across Japan, China, Korea, Taiwan, Oceania and Southeast Asia markets. He also serves as Managing Executive Officer for Suntory’s Brand Division in Japan.

A 30-year Suntory Holdings veteran, Tora has held a range of key commercial, management and marketing positions across our beer and spirits businesses in Japan. He is also the creator of Roku Gin and a key driver in the globalisation of Suntory’s Ready-To-Drink (RTD) portfolio.  

Tora holds a Bachelor of Economics degree from Hosei University in Japan.

He splits his time between Tokyo and Singapore when he’s not travelling in market.