Beam Suntory Announces Full Year 2023 Financial Results

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Beam Suntory Announces Full Year 2023 Financial Results

• Growth driven by the House of Suntory’s 100 Year Anniversary Limited-Time Offerings and strong performance in Japan, Emerging Asia and Global Travel Retail

• Company continues premiumization strategy with focus on key growth categories including premium+ American Whiskey, Tequila, Japanese Whisky and Ready To Drink

NEW YORK – February 16, 2024 – Beam Suntory, a world leader in premium spirits, today announced the company’s 2023 full year results, with net sales up 7% year on year and operating income up 13% versus 2022. The company continued to drive growth across key brands including Jim Beam and Maker’s Mark, and experienced strong demand for its award-winning Japanese whisky portfolio as the House of Suntory celebrated its 100th anniversary in 2023 with special limited-edition offerings.

“We are pleased with the results we delivered last year as our portfolio of brands – rooted in quality and craftsmanship – and our geographic diversity continued to benefit our business,” said Greg Hughes, President & CEO at Beam Suntory. “The House of Suntory’s 100th anniversary offerings generated incredible demand, and we saw strong performance globally across Japan, Emerging Asia and Global Travel Retail. While we faced some challenges as an industry, particularly in the US, as we look to 2024, we remain focused on our premiumization strategy and further building our credentials in the prestige and ultra-premium space.”

Performance by Brand

Jim Beam delivered 3% sales growth and Maker’s Mark grew 10% versus 2022 as the company maintained its leadership in the American Whiskey category. Japanese Whiskies, including Yamazaki and Hakushu, saw strong double-digit sales growth. Ready-To-Drink (RTD) offerings delivered around 12% sales growth, benefitting from strong sales on Lemon Sour and Jim Beam and Kakubin RTDs, and the global expansion of -196. The company recently announced additional expansion across the US, Europe and Southeast Asia for -196, an RTD brand that has seen great success in Japan and Australia. Tequila brand El Tesoro had a standout year with strong double-digit growth and Knob Creek delivered strong 10% growth.

The company announced in late 2023 that it had entered into a binding agreement with the Campari Group for the sale of Courvoisier cognac. The transaction is expected to close in 2024 and furthers Beam Suntory’s focus on key growth categories of premium plus American Whiskey, Tequila, Japanese Whisky and RTDs.

Performance by Geography

The company benefitted from geographic diversity as strong performance in Japan, Emerging Asia and Global Travel Retail (GTR) offset a challenging environment in North America and some key markets including India, China and Spain.

• Sales in the company’s North America region declined around 2% versus 2022 due to a slowdown in consumer demand in the US as the category resets post-Covid.

• In the Asia Pacific region, sales were up 14.3% as the company experienced strong growth across Japan and Emerging Asia.

• In the International region, which includes Europe, Latin America, India and GTR, sales grew 8% driven mainly by sales in GTR as global consumer travel saw a post-COVID uptick.

Focus on Strategic Priorities

Beam Suntory remains focused on its premiumization strategy as it works toward its ambition to be the World’s Most Admired Premium Spirits Company. To achieve this goal, the company continues to relentlessly pursue excellence in quality, brand-building and innovation, commercial capabilities and execution, and becoming an industry leader in Sustainability, Inclusivity and Responsibility.

Beam Suntory operates its business in line with its core values of Growing for Good and Giving Back to Society, and achieved important milestones across its Proof Positive sustainability strategy in 2023 including:

• Maker’s Mark filled its first Certified Regenified barrel of Maker’s Mark whisky, becoming the first spirits distillate to achieve this certification designated by Regenified, a leading third-party regenerative agricultural verification and supply chain-solution company.

• Maison Courvoisier earned the esteemed Butterfly Mark, a certification given to luxury brands that meet rigorous standards in sustainability, social practices and governance.

• Beam Suntory received a score of 100 on the Human Rights Campaign Foundation’s 2023-2024 Corporate Equality Index, the nation’s foremost benchmarking survey and report measuring corporate policies and practices related to LGBTQ+ workplace equality.

• Sustainable packaging initiatives from the Laphroaig and Sipsmith brands in line with the company’s long-term commitments to achieve net zero carbon emissions across its value chain by 2040.  

“In 2024, we will continue to advance our premiumization strategy and focus on key priorities including premium plus American Whiskey, Tequila, Japanese Spirits and RTDs,” Hughes continued. “I’m confident we have the right resources in the right places to put us in a position to win, and I’m encouraged by the signs we are already seeing at the start of this year as we expect consumer demand for spirits to remain strong. I’m very proud of how our teams around the world continue to deliver in service of our great brands and company.”

About Beam Suntory

As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands.  Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher's, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. 

For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit and


Allison McEneaney
Senior Director, Global Corporate Communications at Beam Suntory

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