Beam Suntory Cuts Carbon Emissions On Key European Shipping Routes Through New Partnership With Sennder

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Beam Suntory Cuts Carbon Emissions On Key European Shipping Routes Through  New Partnership With Sennder

Beam Suntory achieves almost 90% greenhouse gas (GHG) emissions reduction from road freight on key shipping routes in the Netherlands and Germany through new partnership with sennder


Frankfurt, Germany (17 April 2023) – Beam Suntory, a world leader in premium spirits, has achieved significant carbon emissions reductions across the company’s European logistics network through its partnership with Europe’s leading digital road freight forwarder, sennder.


Over the past year, Beam Suntory has worked with sennder to introduce bio-fuelled trucks across key shipping routes in the Netherlands and Germany as part of its commitment to decarbonise its supply chain. Nine out of 10 shipments now use advanced fuels, such as hydrotreated vegetable oil (HVO). This has dramatically cut greenhouse gas emissions for these routes by 88.8%, more than 88 metric tonnes.


HVO is a low-carbon advanced fuel, which is a form of renewable diesel derived from food waste products, like used cooking oils. This means that the fuel itself is renewable and burns cleaner than fossil diesel, reducing local air pollution and carbon emissions.


Thanks to the comprehensive fuel use and emissions data that sennder monitors across all loads, Beam Suntory can track and analyse its carbon emissions output from its road transport network. The company also plans to establish a roadmap that will expand its network with sennder to scale up its commitment to reducing Scope 3 emissions.


Kim Marotta, Vice President, Global Head of Environmental Sustainability, Beam Suntory commented: “We want to be a climate positive business, which means leveraging new technologies and innovations to make significant, impactful changes to how we operate. We’re excited about the results we have seen by switching to HVO and look forward to advancing a long-term roadmap that will continue to diminish our Scope 3 emissions in Europe and around the world.”


Graham Major-Ex, Director of Green Business, sennder added: “Our collaboration with Beam Suntory proves that successful partnerships can have a significant impact on reducing emissions in the transportation industry. We look forward to building on this relationship in the future and supporting more commercial shippers in reducing their Scope 3 emissions through available and affordable green transportation solutions. Collaboration is key to moving road freight logistics toward a more efficient and sustainable future.”


Decarbonising road freight is an essential part of Beam Suntory’s efforts to achieve its carbon emissions reduction targets. Inspired by Suntory Holdings’ Growing for Good vision and driven by Beam Suntory’s ambitious Proof Positive sustainability strategy, the company aims to achieve net-zero GHG emissions across its entire value chain by 2040, and as an initial step, is working to reduce GHG emissions from direct operations by 50% by 2030.


Beam Suntory is also working to reduce its water, climate, forest and field and packaging footprints, while simultaneously focusing on protecting and regenerating ecosystems and preserving biodiversity. As part of this work, the company recently launched a first-of-its-kind regenerative agave programme in Mexico to improve carbon capture, and last year, launched Phase II of its $4 million Peatland Water Sanctuary™ initiative with RSPB Scotland. 


About Beam Suntory 

As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands.  Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker’s Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher’s, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks® Premium Cocktails.


A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory’s core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit and


About sennder

sennder is Europe’s leading digital forwarder and is advancing its vision to fast forward road logistics. sennder’s digital platform moves millions of shipments across Europe by connecting shippers with our fleet of over 40,000 connected trucks, saving money for shippers and increasing earnings for carriers while reducing CO2 emissions. sennder’s digital platform uses machine learning, automation, and a suite of software services to transform the pricing and movement of freight and bring reliability, efficiency and transparency to road freight logistics. With over 1,000 employees and 11 offices across Europe, sennder is driving innovation to make road logistics fit for the future.


©2023 Beam Suntory, Inc. New York.


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