Masato 'Masa' Hayashi

President, APAC and Global Commercial Excellence

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Masato Hayashi

Masato 'Masa' Hayashi, President, APAC and Global Commercial Excellence

“Our aim is to lead in a way that attracts respect and admiration across all markets.”



Masa oversees the Suntory Global Spirits business across Japan, China, Emerging Asia and Oceania, while also leading our global commercial excellence agenda. 

Since joining Suntory in 1990, Masa has held several high-impact positions in commercial, sales, marketing, strategy and management across beer, wine and spirits. Most recently, he’s served as Managing Executive Officer for the Business Strategy Division of Suntory Spirits Limited. Here he developed mid- and long-term integrated business strategies for the alcohol business in Japan. 

Masa is an experienced, strategic leader who understands the challenges and opportunities of this critical region. He holds a B.Ed from Nagoya University.