Masato 'Masa' Hayashi

Embedding Commercial Excellence across our global teams is a key advantage that helps us deliver great solutions for customers and consumers.

Masato (Masa) Hayashi oversees Suntory Global Spirits’ corporate strategy, corporate development and enterprise transformation agenda, as well as leading our global Commercial Excellence function.

Since joining Suntory Holdings in 1990, Masa has held several high-impact commercial, sales, marketing, strategy and management positions across beer, wine and spirits. Most recently, he served as APAC President, overseeing the Suntory Global Spirits’ business across Japan, China, Korea, Oceania, Southeast Asia and Taiwan markets.

Masa is an experienced, strategic leader who understands the challenges and opportunities of the industry. He holds a Bachelor of Education degree from Nagoya University. Masa is based in New York City.