Beam Suntory and Maxxium Spain Contribute to the Fight Against COVID-19

news article generic green header banner

Beam Suntory and Maxxium Spain Contribute to the Fight Against COVID-19

1 April 2020 (MADRID, SPAIN) – Beam Suntory, a world leader in premium spirits, along with its joint venture distribution partner Maxxium Spain, have donated a combined €240,000 to support hospitals and nursing homes in Madrid and Segovia, Spain.


In addition, Beam Suntory’s Segovia distillery is now in the process of producing and donating hand sanitizer to support government efforts to combat the virus and is also supplying alcohol-based sanitizing solution to local health and emergency services.




La Comunidad de Madrid has established a fund to provide badly needed resources and support to the hospitals and health services in Madrid and the surrounding area. Beam Suntory, whose portfolio includes Jim Beam, DYC Whisky and Larios Gin, has donated €200,000 to the fund, and Maxxium Spain, the premium spirits distribution company jointly owned by Beam Suntory and Edrington, has contributed an additional €35,000.


Separately, Beam Suntory’s Segovia distillery has also made a €5,000 donation to the Segovia Business Association (la Cámara de Comercio de Segovia and la Federación Empresarial Segoviana) to aid in their efforts to purchase individual protective equipment for local hospitals.


Beam Suntory has also established an employee fundraising and corporate matching program in partnership with Banco de Alimentos de Madrid to support efforts to deliver food and essentials to families in need. The company has partnered with this organization in the past, and there is now more demand than ever for its important services.


Alcohol Supply


Beam Suntory’s Segovia distillery promptly offered the use of its facilities to the Spanish government. To aid in the fight against COVID-19 in Segovia, the distillery team is now fast-tracking the production of 20,000 litres of finished hand sanitizer to support the local health system, first responders and security forces. This finished sanitizer is on track to be donated to the Segovia health authorities soon and will be distributed by them across the various health and emergency services in Segovia.


In addition, the distillery is now also donating neutral alcohol directly to the police services Segovia for use in disinfecting their vehicles as they work tirelessly to curb the spread of the virus and support the local community. The distillery team has also provided neutral alcohol to the government of the neighbouring province of Ávila (Diputación de Ávila).


“Beam Suntory is determined to do whatever we can to support our communities and help contain the spread of the COVID-19 virus. Spain is one of worst-hit countries in Europe, and these efforts are deeply personal for us. Beam Suntory’s International business is headquartered in Madrid, as is Maxxium Spain, and together we have more than 600 employees based in Madrid, Segovia, and across the country,” comments Pryce Greenow, International President, Beam Suntory. “We are proud to provide this assistance to the health system and emergency services in Madrid and Segovia who are working so hard to address this crisis. My sincere thanks to all the Beam Suntory and Maxxium Spain employees who made this support possible.”


About Beam Suntory

As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; DYC whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Larios, Sipsmith and Roku gin; Anís Castellana; and Midori liqueur.


Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit and


Its Segovia distillery is located in Palazuelos de Eresma and its bottling operations are located in Valverde del Majano. The distillery produces DYC Whisky, Larios Gin, and Anís Castellana. The plant bottles Jim Beam and other Beam Suntory brands to supply Beam Suntory’s International region.


About Maxxium Spain


Maxxium Spain is a joint venture owned by multinational premium spirits companies, Beam Suntory and Edrington. The company is responsible for the sales, marketing and distribution of spirits and has in its portfolio four of the ten best-selling brands in Spain: Larios, Brugal, DYC and Centenario. In addition to these, Maxxium Spain markets more than 20 other premium spirits brands, including internationally renowned brands such as The Macallan, Jim Beam, Courvoisier and the Japanese whiskeys Hibiki and Yamazaki.

Beam Suntory And Southern Glazer’s Wine Spirits Donate one Million To-Support Impacted Bar And Restaurant Employees
Beam Suntory India Stands Up for the Indian Food & Beverage Community