Beam Suntory Announces CEO Transition

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Beam Suntory Announces CEO Transition

Greg Hughes appointed Global President & CEO

Hughes succeeds Albert Baladi who will depart after successful 12-year career with Beam Suntory, the last five of which as President & CEO

NEW YORK, July 18, 2023 – Beam Suntory President & CEO Albert Baladi today announced that he will transition CEO responsibilities effective October 1, 2023, to Greg Hughes, the company’s current Senior Vice President Chief Growth & Brands Officer. Under this succession plan, Baladi will serve as CEO Advisor through year-end and will be engaged as Senior Advisor for the company throughout 2024.

Baladi has served on the executive leadership team of Beam Suntory for 12 years, including the past five years as President & CEO. Since he stepped into the CEO role in 2019, Beam Suntory’s annual sales have grown at high single digits to more than $5 billion. In addition, the company has significantly accelerated its premiumization trajectory, with premium brands becoming the majority of its sales.

“It’s with an optimistic eye toward the future and extreme pride for all that has been accomplished that I have made the personal decision to step down and make way for the next leader,” said Baladi. “This is a decision I have been contemplating for some time with my family, and given the strength of the company, clear growth strategy in place for the future and the right team in place, now is the right time to hand the reins over to my successor, Greg Hughes, and his exceptional leadership. I am very proud of what we have built these past 12 years and am grateful for the opportunity to lead Beam Suntory as President & CEO during a five-year period of massive transformation for our company.”

“On behalf of Suntory Holdings, I’d like to express deep appreciation to Albert for his tremendous leadership, exemplary contributions, and impact during his 12-year tenure with Beam Suntory,” said Tak Niinami, President & CEO of Suntory Holdings. “As CEO, Albert has led a highly transformative phase for the company. He architected the company’s 2030 growth strategy, established a brand-led operating model, step-changed investments in talent and capabilities, launched the company’s first ever Proof Positive Sustainability strategy, moved our global headquarters to New York City, and navigated the many challenges of the COVID pandemic. Under Albert’s values-based leadership, Beam Suntory has delivered exemplary business performance, accelerated premiumization, and become a stronger organization. We couldn’t be more thankful for his leadership and impact on the brands and culture of Beam Suntory.”

Hughes, who currently serves as Beam Suntory’s SVP Chief Growth & Brands Officer, has more than three decades of experience in consumer goods across marketing, commercial and management roles.  Since joining Beam Suntory in 2015, Hughes led the company’s largest market as President North America for four years and prior to that as GM of North America. Prior to Beam Suntory, he served in roles with increasing responsibility at Procter & Gamble, Bel Brands USA and Kraft Foods. Hughes holds an MBA from the Kellogg School of Business at Northwestern University and is a graduate of the University of Kansas.

“Greg is ideally suited to succeed Albert as CEO and lead the company’s next era of growth, building on the strong track record under Albert’s leadership,” Niinami said. “Greg has an incredibly strong track record of performance anchored in strategic vision, exemplary brand building, and a people-first inclusive mindset. He truly knows how to put brands and people at the heart of the business, and we have great confidence in his leadership.”

“I’m humbled and excited as I step in to lead Beam Suntory into our organization’s next chapter as we transform this business to achieve our ambition to become the World’s Most Admired Premium Spirits Company and accomplish our 2030 goals,” said Hughes. “We have great people, great brands and a strong supporter in Suntory Group – a winning combination that promises a bright future for this company.”

Succession for the brands and marketing organization, currently under Hughes’ leadership, will be announced in the coming months.


As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands.  Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher's, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit and  

©2023 Beam Suntory, Inc. New York. 


Allison McEneaney 
Senior Director, Global Corporate Communications at Beam Suntory

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