Beam Suntory Appoints Hernán Tabah as Senior Vice President, Chief Digital & Technology Officer

beam suntory appoints hernan tabah as senior vice president chief digital and technology officer

Beam Suntory Appoints Hernán Tabah as Senior Vice President, Chief Digital & Technology Officer

CPG digital and tech executive will lead the company’s enterprise-wide technology, digital and data strategy and execution

[NEW YORK – September 19, 2023] Beam Suntory, a world leader in premium spirits, today announced the appointment of Hernán Tabah as SVP and Chief Digital & Technology Officer. In this newly created executive role, Tabah will be responsible for accelerating Beam Suntory’s enterprise digital, data and end-to-end technology strategy. He will report to the President & CEO of Beam Suntory and will serve on the company’s Executive Leadership Team.

“Digital transformation is one of the key enablers to achieving our 2030 goals and our ambition to become the world’s most admired premium spirits company,” said Greg Hughes, incoming President & CEO of Beam Suntory. “With nearly 25 years’ experience leading digital and technology transformations at global consumer goods companies, Hernán is the perfect fit as we bring together our IT, digital strategy, delivery and experience teams under one leader.”

Tabah joins Beam Suntory most recently from ALTRIA, where he was Senior Vice President and Chief Digital & Technology Officer. Prior to ALTRIA, he led in several digital and information technology roles of increasing responsibility at Mondelēz and spent more than a decade at British American Tobacco in various IT and digital marketing roles. A native of Argentina, Tabah holds an MBA from the IAE Business School Buenos Aires and a BS in Business Administration from the Catholic University of Argentina. Tabah is an active member of organizations like the Latin Corporate Directors Association and the Hispanic Technology Executive Council (HiTEC) to help Latinx technology professionals grow, supporting a diversity and inclusion agenda. He also serves on the CDO Board of Global MMA, helping to shape the future of Digital Marketing across CPG organizations.

“This is an exciting moment to be joining Beam Suntory as the company seeks to truly harness the power of digital and advanced analytics to accelerate transformation and leverage technologies to impact core business processes,” said Tabah. “I am thrilled to be a part of Beam Suntory’s growth journey.”


About Beam Suntory

As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands.  Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher's, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit and  

©2023 Beam Suntory, Inc. New York

Minimalist logo design featuring a glass with a straw bending into the shape of a brain, symbolizing responsible drinking.

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