Beam Suntory Promotes Key Leaders in Europe And Asia

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Beam Suntory Promotes Key Leaders in Europe And Asia


MADRID – March 26, 2019 – Beam Suntory Inc., a world leader in premium spirits, will simplify its International region structure and promote leaders in key business units and markets. Effective April 1st, the International region will be realigned from six business units to three: Asia Pacific and Global Travel Retail; Europe, Middle East and Africa (EMEA); and India. At the same time, its Japan region will now also include its China business unit.


“We saw an opportunity to streamline our international regional structure to further accelerate our successful growth strategies, and provide greater leadership opportunities for our top talent,” said Pryce Greenow, Beam Suntory President, International. “We are confident that these changes will empower our teams to drive sustained market performance though greater commercial agility and more consistent ways of working’’.


As a result of this organizational simplification, John Rosair, Managing Director – Oceania, has been promoted to Managing Director, Asia Pacific & Global Travel Retail. Rosair has led the company’s Oceania business since 2015, overseeing an impressive track record of results in whiskey, including Jim Beam Bourbon and Canadian Club whiskey through campaigns like Canadian Club’s “Over Beer.”  Rosair will relocate to Singapore for the new role.


Andrea Parker, Commercial Director for Global Travel Retail, APAC, will succeed Rosair as Managing Director, Oceania, effective July 1st.  Parker has led Beam Suntory’s Global Travel Retail business in the Asia Pacific since 2016.


The company will also consolidate its Western Europe, and Alliance & Emerging Markets business units under the leadership of Yuri Grebenkin, who has been promoted to Managing Director, EMEA. Grebenkin previously led Beam Suntory’s Emerging Europe, Middle East & Africa and Alliance business and prior to that as MD Russia, which included several years of remarkable outperformance in the face of considerable geopolitical and market headwinds.


Nicole Ehlen, currently Marketing Director – Western Europe, has been promoted to Managing Director, Germany. Ehlen previously served as Marketing Director – Germany & Austria, building a highly effective, innovative marketing function in Germany and Western Europe.


In India, Neeraj Kumar will continue to serve as Interim Managing Director. Nadim Assi will continue to lead South and Central America as VP, CFO International and Managing Director, South and Central America.


In aligning its China business with Japan in an expanded Japan & China region, Sho Semba will now serve in the role of President, Japan & China. Jeff Huang will continue to serve as Managing Director of Beam Suntory China. He will now report to Semba.


Beam Suntory’s third operating region is its North America region, comprised of the United States, Canada and Mexico, under the leadership of President North America Greg Hughes.


About Beam Suntory Inc.


As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin, and Courvoisier cognac, as well as world renowned premium brands including Knob Creek and Basil Hayden’s bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith and Roku gin, and Midori liqueur.


Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and a vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit and


© 2019 Beam Suntory Inc., 222 W Merchandise Mart Plaza, Chicago, IL 60654.

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