Booker Noe’s legacy honoured with two unprecedented, limited edition releases

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Booker Noe’s legacy honoured with two unprecedented, limited edition releases

Clermont, KY (May 18, 2016) – Booker’s® Bourbon and Knob Creek® Bourbon are proud to introduce two ultra-premium, limited-edition releases to whiskey fans this month – Booker’s® Rye Whiskey and Knob Creek® 2001 Limited Edition Bourbon – each paying tribute to Booker Noe, the Beam Family’s 6th Generation Master Distiller and founder of The Small Batch Bourbon Collection®.

These special releases are each made from some of the last barrels laid down by the late Booker Noe in the final years of his life and will each be available as limited, one-time offerings. As the first rye whiskey ever offered from Booker’s Bourbon, Booker’s® Rye Whiskey was made from a very limited number of barrels of a previously unreleased rye mash bill in Booker’s signature uncut and unfiltered style. Knob Creek® 2001 Limited Edition Bourbon debuts as the longest-aged expression ever released from Knob Creek, the ultimate expression of the bourbon’s big, full flavor.

“When Dad helped pioneer the small batch movement nearly 30 years ago, he introduced a whole new way of thinking about how whiskey could be made – introducing small batch, high quality whiskies like Booker’s Bourbon and Knob Creek Bourbon with flavor like nobody had tasted before,” said Fred Noe, Beam Family’s 7th Generation Master Distiller. “Now, all of these years later, we’re excited to keep this tradition alive by giving our fans something really special with these two limited releases made from some of the last barrels Dad laid down. Dad knew exactly what he wanted when it came to making whiskey, and I know these releases would make him proud.”

The hallmark of Booker Noe’s innovative spirit, Booker’s Rye Whiskey is made from a never before released rye mash bill, bottled uncut and unfiltered1 at its natural proof and full of robust flavor, just the way Booker preferred his whiskey. The supply of Booker's Rye is about half that of Booker's® 25th Anniversary Bourbon from 2014. Aged for 13 years, about twice as long as a standard batch of Booker’s Bourbon, Booker’s Rye is now available nationwide with an SRP of $299.99 for a 750ml bottle.

Like all batches of Booker’s Bourbon, Fred Noe watched over these barrels to ensure that the liquid was released the way Booker intended so many years ago. It was selected with the following characteristics:

Age: 13 years, 1 months, 12 days
Proof: 136.2
Color: Deep amber
Taste: An intense flavor profile with pronounced, well-balanced notes of wood and oak from the longer aging process. The liquid offers a complex aroma with spicy notes from the rye in the mash bill. This uncut rye has a spicy, robust flavor, but it is not overpowering.
Sipping Suggestions: Booker’s Rye is best enjoyed neat or on the rocks.

Knob Creek 2001 Limited Edition Bourbon commemorates a significant year for Knob Creek, as late in 2001, the tradition and responsibility of stewarding Knob Creek Bourbon was passed from Booker to Fred – from father to son. This release, made from barrels that Booker laid down in 2001, was finished by Fred Noe in honor of all he learned from his father and stays true to the pre-prohibition standards that Booker sought to restore when he introduced Knob Creek Bourbon. Bottled at 100 proof and aged for 14 years, longer than any other Knob Creek release to date, this bourbon has an even bigger, fuller flavor than what Knob Creek fans have come to love. It will be released in three limited batches, each accentuating distinct notes of the 14-year-old liquid, for a suggested price of $129.99 for a 750ml bottle.

Packaged in a commemorative wooden case, Knob Creek 2001 Limited Edition Bourbon was selected with the following characteristics:

Age: More than 14 years
Proof: 100
Color: Deep golden amber
Aroma: Robust oak and char notes balanced by sweet vanillas and caramels with a hint of warm brown spice
Taste: Complex oak and char notes with subtle vanilla and warm spice
Finish: Smooth and warm sweetness
Batch One: Higher in sweet notes, vanilla and caramel; very smooth
Batch Two: Higher in wood and oak notes; more tannic in nature
Batch Three: Mid-way between Batch 1 and Batch 2, slightly favoring notes of wood


For more information on Booker’s Rye, visit: and for more information on Knob Creek, visit:

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