Canadian Club® honors 150 years of tradition with U.S. launch of 100% Rye Whisky

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Canadian Club® honors 150 years of tradition with U.S. launch of 100% Rye Whisky

Deerfield, Ill. (May 24, 2016) – Today, Canadian Club®, the iconic brand that has produced high quality whisky since 1858, launches the award-­‐winning Canadian Club® 100% Rye Whisky in the United States. Due to the exceptional skill and care required to distill a pure rye whisky, Canadian Club 100% Rye is one of the few premium 100% rye whiskies on the market today.

Boasting intricate flavors of caramel, vanilla and oak, Canadian Club 100% Rye offers a spicy, yet balanced finish.
Produced by Beam Suntory Inc. partnersa Alberta Distillers Ltd., who have been perfecting the art of rye whiskies for 70 years, this new whisky combines the smoothness of Canadian Club with the distinct taste of rye, resulting in more complexity and character than standard rye whiskies. Bottled at 80 proof, it can be enjoyed neat, on the rocks or in a classic whisky cocktail.

“The rye whisky category has seen significant growth over the past five years, specifically with bartenders and cocktail enthusiasts, so we made it our mission to create the right product that would satisfy their discerning palates,” said Dan Tullio, Canadian Whisky Master Ambassador at Beam Suntory. “From the expert manufacturing process to the quality ingredients, this liquid stands above other rye whiskies on the market today. Canadian Club 100% Rye is what the label says it is. No corn. No barley. Nothing but rye.”

To achieve the best balance of flavor, aged liquid for Canadian Club 100% Rye is selected from three different types of barrels -­‐ brand new, white American oak barrels; once-­‐used bourbon barrels; and Canadian whisky barrels -­‐ and blended to taste. The final product is a rye whisky that truly stands out in the category.

“Canadian Club 100% Rye is a glorious all-­‐rye whisky and more than just another line extension,” said Davin de Kergommeaux, Contributing Editor at Whisky Advocate and author of Canadian Whisky: The Portable Expert. “This whisky arrived with a rye-­‐filled bang, loud enough to shake up the industry. For the first time in over a century, a mainstream brand has bottled an all rye-­‐ grain Canadian whisky. Finally, whisky lovers have been heard.”

After debuting in Canada in 2014, Canadian Club 100% Rye quickly became an award-­‐winning whisky, receiving accolades from top spirit competitions and outlets such as 2014 Canadian Whisky of the Year from Whisky Advocate magazine, Sippin’ Whisky of the Year at the 2015 Canadian Whisky Awards and Gold at the 2016 San Francisco World Spirits Competition.

Canadian Club 100% Rye joins the Canadian Club portfolio of whiskies, including Canadian Club® 1858, Canadian Club® Reserve and Canadian Club® Classic 12 Year Old and is available in the U.S. at a suggested retail price of $19.99 for a 750ml bottle.

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