Laphroaig® Single Malt Scotch Whisky and Willem Dafoe Unite in ‘Unphorgettable’ Global Campaign
Laphroaig® Single Malt Scotch Whisky and Willem Dafoe Unite in ‘Unphorgettable’ Global Campaign
Inspired by two of the world’s most iconic characters, the campaign debuts with a short film, bringing to life Dafoe’s search to define Laphroaig’s undefinable taste
Islay, Scotland 23rd September 2025: For over 200 years, Laphroaig has been unapologetically doing things differently. Today, continuing this uncompromising spirit, the distinctive Islay single malt is announcing its global partnership with cult actor, Willem Dafoe.
The first of its kind in the distillery’s history, the campaign includes a short film titled ‘The Taste’, global advertising, a bespoke cocktail creation and tease of a limited-edition whisky, all celebrating those who think differently and embrace a boldness of character.
The collaboration marks the latest instalment in the brand’s ‘Unphorgettable’ campaign, which launched in 2024 and celebrates the unmistakable flavour of this iconic whisky, making it ‘unphorgettable’ to all who imbibe.
‘The Taste’ brings to life Dafoe’s search to define Laphroaig’s taste - something he can’t quite put his finger on. It draws inspiration from components in Dafoe’s life and his thirst for immersing himself to get a taste of experiences, including the attempt, as a child, to get a sense of flying to space by remaining in a wardrobe for two days. With this individual and curious style, Dafoe seeks the words to describe the bold single malt, and recites humorous descriptions submitted by some of the whisky’s biggest fans - Friends of Laphroaig.
The film and full campaign will be shared globally across channels, with a focus on digital and paid social. This will be reinforced with out of home, print, PR and in-store promotions in key markets, including the US, UK, Germany, Austria, Belgium, Japan, Australia and Global Travel Retail.
Chris Richardson, Managing Director of Suntory Global Spirits, Scotch and Irish, says: “Willem Dafoe is bold, curious, and impossible to define, much like Laphroaig itself. His uncompromising dedication to craft mirrors our own approach to whisky making. He is the ideal partner to bring to life the intense, unmistakable, and truly ‘unphorgettable’ flavour of Laphroaig, and to celebrate those around the world with character as distinctive as his.”
Speaking on the inspiration behind the film, Dafoe says:
“The first time I ever travelled overseas, I went to Scotland. I was a kid, and the first thing I thought when my feet touched down on the ground was, something feels familiar here. I feel at home. The land spoke to me, and it must be genetic because my grandmother was from Glasgow. ‘The Taste’ depicts that sort of familiarity that’s found when exploring Laphroaig. It’s the flavours and how they come together.”
Laphroaig has also enlisted award-winning mixologist, Meaghan Dorman, to create a bespoke cocktail, named ‘The Other Island’. It blends Laphroaig 10-Year-Old, fresh pineapple, lemon, spiced cinnamon syrup and Amaro Ciociaro, with a touch of prosecco, to create a smoky, tropical and gently spiced spritz, balancing Laphroaig’s familiar character with layered flavours. The cocktail will be available first to guests at The Barley Mow pub in Mayfair, London, being renamed ‘The Barley Dafoe’ for campaign launch, before appearing on menus in additional select bars worldwide.
This Dafoe partnership will also extend to a limited-edition product collaboration, set for release in 2026. Together with Sarah Dowling, Senior Whisky Maker for Laphroaig, Dafoe has developed a limited-edition, that is quietly maturing, steeped in the peat, smoke, salt and the surprising sweetness that infuses all Laphroaig whiskies.
Watch the film and behind the scenes content on www.laphroaig.com and follow @laphroaig on Instagram for more information.
About Meaghan Dorman and ‘The Other Island’
Meaghan Dorman is a globally acclaimed bartender and educator celebrated for her innovative approach to modern cocktail culture. She has been in the craft cocktail industry for more 15 years, bringing innovative cocktails and concepts to audiences looking for something refined, unique and unexpected. Meaghan is a passionate member of the global cocktail community.
Ingredients and method:
45ml Laphroaig 10-Year-Old
30ml Pineapple Juice (pressed)
15ml Fresh Lemon juice
10ml Cinnamon syrup
*5ml Amaro Ciociaro
Top w/ Prosecco
Method: Shake & double strain into a coupette, then top with Prosecco and garnish with a pineapple wedge.
Laphroaig encourages responsible drinking. Always follow the DrinkSmart® rules and drink in moderation.
About Laphroaig® Whisky
Laphroaig is the number one selling Islay single malt globally* and is synonymous with this famous whisky island. Established in 1815 by the Johnston brothers, Laphroaig has stayed true to its bold and unforgettable character for over 200 years.
Today, Laphroaig is one of only a handful of distilleries that continues to make whisky using traditional techniques like floor malting barley. From hand turning the barley and burning the peat at low temperatures to flavour the malt with cool smoke to slow distillation to maintain quality, this is what truly makes Laphroaig. Our single malt whisky embodies the character of Islay in every drop of Laphroaig. From the distinctive peat which gives us our unique smoky character to the steadfast confidence and passion of our people, making Laphroaig unmistakable. The gives us our distinctive taste of Islay, salt and smoke with a surprising sweetness.
Laphroaig’s commitment to bold character has earned us a dedicated following of brand fans, the Friends of Laphroaig. Launched in 1994, the same year HM King Charles granted the brand a Royal Warrant, this global community has since grown to over 700,000 whisky lovers representing over 170 countries.
*By volume and value in 2024. Source: IWSR Global Database 2025
For more information visit www.laphroaig.com
Willem Dafoe
Having made over one hundred fifty films in his legendary career, Willem Dafoe is internationally respected for bringing versatility, boldness, and dare to some of the most iconic films of our time. His artistic curiosity in exploring the human condition leads him to projects all over the world, large and small, Hollywood films as well as independent cinema.
In 1979, he was given a role in Michael's Cimino's Heaven's Gate, from which he was fired. Since then, he has collaborated with directors who represent a virtual encyclopedia of modern cinema: Wes Anderson, Patricia Arquette, Kathryn Bigelow, Kenneth Branagh, Tim Burton, Scott Cooper, Anton Corbijn, Saverio Costanzo, David Cronenberg, Abel Ferrara, Mary Harron, Werner Herzog, Walter Hill, , Miguel Angel Jimenéz, Spike Lee, David Lynch, Hayao Miyazaki, Phillip Noyce, Sam Raimi, Dee Rees, Jason Reitman, Robert Rodriguez, Isaiah Saxon, Julian Schnabel, Paul Schrader, Martin Scorsese, Zack Snyder, Guillermo del Toro, Lars von Trier, James Wan, Wim Wenders, Yorgos Lanthimos, Zhang Yimou, and many more.
Dafoe has been recognized with four Academy Award nominations: Best Leading Actor for his role as Vincent van Gogh in At Eternity's Gate (also a Golden Globe nomination), as well as Best Actor in a Supporting Role for Oliver Stone’s Platoon, E. Elias Merhige’s Shadow Of The Vampire (for which he also received Golden Globe and Screen Actors Guild nominations), and Sean Baker’s The Florida Project (also Golden Globe and Screen Actors Guild nominations). He has also been awarded by the New York Film Critics Circle and the National Board of Review, as well as twice by the Los Angeles Film Critics Association. Dafoe is also the recipient of two Independent Spirit Awards, the Venice Film Festival Volpi Cup and a Berlinale Honorary Golden Bear for Lifetime Achievement. He recently was awarded the Iris Award for Best Actor from Greece’s Hellenic Film Academy for his role in Vasilis Katsoupis’ Inside.
He and his wife, director Giada Colagrande, have worked on four films together: Padre, A Woman, Before It Had a Name and the documentary, Bob Wilson’s Life And Death Of Marina Abramovic.
His natural adventurousness is evident in roles as diverse as Thomas Wake in The Lighthouse; Marcus, the elite assassin who is mentor to Keanu Reeves in the neo-noir John Wick; in his voice work as Gil the Moorish Idol in Pixar’s Finding Nemo; as the notorious filmmaker in Abel Ferrara’s Pasolini; as Paul Smecker, the obsessed FBI agent in the cult classic The Boondock Saints; as real life hero Leonhard Seppala, who led the 1925 Alaskan dog sled diphtheria serum run in Togo; and the notorious duality of Norman Osborn / Green Goblin, a role he reprised in Jon Watts’ record-breaking Spider-Man: No Way Home. That adventurous spirit continues with Kent Jones’ Late Fame; Nadia Latif’s The Man in My Basement; Helmer Gastón Solnicki’s The Souffleur; and Jennifer Peedom’s Tenzing. He will soon film Bárbara Paz’s Cuddle; as well as Robert Eggers’ Werwulf, marking his fourth collaboration with the director, which will be followed with Eggers’ adaptation of A Christmas Carol for Warner Bros.
Most recently, Dafoe was named the Artistic Director of the theatre department for the Venice Biennale’s 2025 and 2026 seasons. Dafoe was one of the original members of The Wooster Group, the New York based experimental theatre collective. He created and performed in all of the group's work from 1977 thru 2005, both in the U.S. and internationally. Since then, he has collaborated with Richard Foreman on Idiot Savant at NYC's Public Theatre, with Robert Wilson on two international productions: The Life & Death of Marina Abramovic and The Old Woman (opposite Mikhail Baryshnikov); Marina Abramovic's opera 7 Deaths of Maria Callas; and with Romeo Castellucci, on Nathaniel Hawthorne's The Minister's Black Veil.
About Suntory Global Spirits
As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker's Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196™ (minus one-nine-six) and On The Rocks™ Premium Cocktails.
A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company’s Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan.
For more information, visit www.suntoryglobalspirits.com and www.drinksmart.com
