Laphroaig® unveils packaging redesign in line with long-term sustainability goals
Laphroaig® unveils packaging redesign in line with long-term sustainability goals
The new packaging will reduce CO2 emissions by 30%
Islay (9th August 2023): World-renowned Scotch whisky Laphroaig® today unveiled a refreshed, more sustainable design to its iconic packaging in an effort to reduce the carbon footprint of each bottle. The new packaging will reduce the brand’s carbon emissions by 30%, and supports Beam Suntory’s Proof Positive sustainability strategy and long-term commitments to achieve net zero carbon emissions across its value chain by 2040.
The new packaging design retains the recognisable green bottle with distinctive black and white label but replaces the plastic bar top with a beech wood alternative, as well as switching out the secondary packaging tube for a more recycling-friendly carton. The new packaging will result in a reduction of 1,184.74 tons of greenhouse gases per year – equivalent to growing 30,711 saplings over ten years – a significant contribution to the overall reduction of greenhouse gas emissions.
The new carton will also introduce additional quality cues on pack, including embossed Laphroaig lettering on the side as a nod to the brand’s Islay distillery. Further inspiration came from the brand archive, resulting in a refreshed wordmark and the hand-crafted distillery address on the front of pack.
“The Laphroaig distillery has been making whisky for over 200 years, and it is fundamentally important we take steps to reduce our environmental impact and protect the natural resources we rely upon,” said Chris Richardson, VP Global Scotch & Irish Brands, Beam Suntory. “This new packaging is a good step forward in our global sustainability ambitions, while still maintaining Laphroaig’s true character and exceptionally high quality.”
In addition to its new packaging, Laphroaig will also be renaming ‘Select’ to ‘Oak Select’ to reflect the role of casks in the flavour profile of the whisky. Oak Select will continue to be comprised of spirit taken from five different types of oak cask that are then blended to create the final expression. There will be no change to the whisky itself.
For additional information about Laphroaig, visit https://www.laphroaig.com/.
Media Contact:
Nell Murphy
International Communications Director
nell.murphy@beamsuntory.com
+44 (0) 7471148209
About Laphroaig® Whisky
Laphroaig is the number one selling Islay single malt globally and is synonymous with this famous whisky region. Established in 1815 by the Johnston brothers, Laphroaig has stayed true to its bold flavour and distinctive character for over 200 years. Today, Laphroaig is one of only a handful of distilleries that continues to craft whisky using traditional techniques like floor malting barley and using a “cold smoking” process to create its signature smoky flavour. Laphroaig’s commitment to bold character has earned us a dedicated following of brand fans, the Friends of Laphroaig. Launched in 1994, we are proud to count HM King Charles as our first Friend, and have since grown the program to a truly global community of thousands of whisky lovers representing over 170 countries.
About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher's, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.
A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit https://www.beamsuntory.com/ and https://www.drinksmart.com/.