Suntory Group to Celebrate World Water Day Worldwide through “Suntory Group Global Water Action”

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Suntory Group to Celebrate World Water Day Worldwide through “Suntory Group Global Water Action”


TOKYO, JAPAN (28th February 2020)—From the Americas to Europe to Asia, Suntory Group employees from across the world will celebrate the upcoming World Water Day (22nd March) under its Suntory Group Global Water Action program. As a collective effort supporting Suntory Group’s mission to create harmony with people and nature, thousands of Suntory Group employees will team up on a variety of volunteer activities to protect water across the globe.  Activities will include preserving local forests and cleaning up local beaches and rivers as well as educational programming to raise awareness on the importance of conserving water resources.


“Suntory Group Global Water Action is a great opportunity to reflect as a group on our founding spirit of giving back to society and Mizu To Ikiru, or living with water, which is our promise to stakeholders,” said Tak Niinami, CEO of Suntory Holdings. “Suntory’s greatest priority across our business is supporting the sustainability of water, which is the source of our business as well as a precious resource essential to human life.”


“As a company that places water at its core, we have been engaged in a variety of efforts for many years to conserve and educate about this important resource in Japan, and globally, and this is one of many good examples,” added Kazuhiro Saito, CEO of Suntory Beverage & Food.


“Water is at the core of our business and integral to our products,” said Albert Baladi, CEO of Beam Suntory. “Our ability to preserve and protect this precious resource for future generations will be central to our legacy, and I’m very proud of the work Beam Suntory is doing, inspired by Suntory Holdings, to establish Natural Water Sanctuaries and our Together for Good global day of service.”


“Suntory Group Global Water Action” activities will include:

Suntory Holdings will conduct local volunteer activities across Japan throughout March and April such as cleaning beaches in several locations and rivers located near the factories and offices as well as improving conditions in forest preserves to cultivate water.
Beam Suntory will conduct local volunteer activities around the world through “Together for Good” initiative on 30th Apr with the participation of company executives. During its inaugural year in 2019, the event drew nearly 2,000 volunteers through 55 activities in 14 countries, and it promises to be even bigger in 2020. 
Suntory Beverage & Food will conduct volunteer activities related to Mizu To Ikiru in Asia in March, such as tree planting exercise involving employee volunteers from their factories and local officials in Indonesia. Employees across Europe and export markets will conduct volunteer activities focusing on cleaning waterways in their communities located near the factories and offices throughout March and April.

About Suntory Group


Suntory Group is among the world's leading consumer products companies, with annual revenue (excluding excise taxes) of $21.0 billion in 2019. We offer a uniquely diverse portfolio of beverage products enjoyed by millions around the world: from award-winning Japanese whiskies Yamazaki and Hibiki, The Premium Malt's beer, and iconic American spirits Jim Beam and Maker's Mark to non-alcoholic favorites Orangina, Lucozade, Ribena, TEA plus, BOSS coffee, Iyemon tea, and Suntory Tennensui water. Suntory also produces wellness products and operates a flower business.


Founded as a family-owned business in 1899 in Osaka, Japan, Suntory Group has grown into a global corporation, with operations throughout the Americas, Europe, Asia and Oceania. We are driven by Yatte Minahare - the spirit of bold ambition - and our 39,466 employees worldwide draw upon our unique blend of Japanese artisanship and global tastes to explore new product categories and markets.


Suntory Group is committed to our founding promise to coexist with people and nature: protecting water resources, nurturing our communities and fostering the arts. Suntory believes we grow for good together when we stay true to ourselves and pursue the paths that nature intended.


Learn more about Suntory Group, its brands, and its commitment to social responsibility at, on or on Twitter @SuntoryGlobal.

About Beam Suntory


As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.


Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit and


© 2020 Beam Suntory, Inc., Merchandise Mart, 222 W. Merchandise Mart Plaza, Suite 1600, Chicago, IL 60654

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