Beam Suntory Delivers Strong 2022 Results Driven by Premiumization Strategy & Ready-To-Drink Growth

beam suntory delivers strong 2022 results driven by premiumization strategy and ready to drink growth

Beam Suntory Delivers Strong 2022 Results Driven by Premiumization Strategy & Ready-To-Drink Growth  

• Premium-plus spirits comprise more than half of total Full Bottle Spirits sales for first time ever
• Company investing in future growth with record capital expenditures in the year
• 2023 sharply focused on premiumization strategies, RTD acceleration, and continuing the company’s transformation.

NEW YORK – February 15, 2023 – Beam Suntory, a world leader in premium spirits, today announced 2022 full year results, with net sales up 10.5% year on year, representing 24% growth versus the pre-pandemic year of 2019. Premium brands grew 15% in 2022, and now represent more than half of the company’s Full Bottle Spirits sales for the first time ever. Ready-to Drink (RTD) brand sales grew 16% driven by performance in Japan, Australia and the US.

“The quality of these results is clear and reflects our strategy to premiumize our spirits portfolio, build RTD leadership, and focus on value over volume,” said Albert Baladi, President & CEO of Beam Suntory. “We delivered these results despite significant challenges including supply chain disruptions, record inflationary pressures, our withdrawal from Russia, and restrictive COVID policies in China.”

Performance by Brand

Sales growth accelerated up the price ladder for key Bourbon brands, as Jim Beam grew at a single digit rate, Maker’s Mark grew 11% and Basil Hayden surged 40%. Furthermore, Roku, Hibiki, Yamazaki, Bowmore, Knob Creek, Tres Generaciones and Hornitos all delivered impressive double-digit sales gains. 
As an established leader in the RTD segment in Japan, Beam Suntory is focused on expanding its leadership and expertise in RTDs to high growth markets. On-The-Rocks nearly doubled in sales in the US, and -196 RTD saw explosive growth in Australia, with the core brands of Canadian Club & Dry and Jim Beam RTD delivering double digit growth.

Performance by Geography

Beam Suntory delivered strong performance across its three regions against a backdrop of global headwinds moderating market conditions in the US and Western Europe, a COVID resurgence in Asia, and challenging inflationary pressures globally.

• North America sales were up 8% versus 2021 despite softening market conditions in the US, where the company gained share in the Premium+ segment. Canada and Mexico delivered double-digit growth.
• Asia sales were up 13% buoyed by on-premise recovery, focus on premium brands, and successful Highball programs across key markets.
• International sales grew 10% despite the impact of the company’s exit from Russia. Spain, Oceania, India and Global Travel Retail were exceptional standouts with very strong double-digit growth.  

Focus on Long Term Sustainable Growth

Beam Suntory remains focused on ‘Growing for Good’ through long term, sustainable growth. In 2022, the company reported record high capital expenditures geared toward expanding capacity, quality improvements, and sustainability.  During the year, the company announced several investments, including $400 million in its Booker Noe distillery to increase global production capacity for Jim Beam while at the same time reducing carbon emissions by 50%.  The company also completed the relocation of its global headquarters to New York City in September, strategically placing global leadership and brand teams in a globally influential and diverse city at the forefront of trends.

The company also published its inaugural sustainability report in 2022, providing an update on its Proof Positive enterprise-wide sustainability strategy.  Proof Positive represents more than $1 billion in investments to positively impact the environment and make sustainable impacts on consumers and communities.

About Beam Suntory

As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands.  Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker’s Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher’s, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones, El Tesoro and Hornitos® tequila, Roku™ and Sipsmith gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks® Premium Cocktails.

A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory’s core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit and

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