Beam Suntory Germany Donates €100,000 to the German Red Cross’s COVID-19 Emergency Fund

news article generic green header banner

Beam Suntory Germany Donates €100,000 to the German Red Cross’s COVID-19 Emergency Fund

Beam Suntory, a world leader in premium spirits, is donating €100,000 to the COVID-19 Emergency Fund of the German Red Cross (GRC). The donation will support the GRC in helping the German health and emergency services fight the virus and offer some relief to impacted communities – by providing mobile medical units, fever monitoring stations, care for the elderly and mental health support as well as supplying food and other essentials to the most vulnerable.


The GRC has strong expertise in health emergency management and is well-connected locally: the aid organization has approximately 175,000 full-time employees and more than 435,000 volunteers all across Germany. Thereby, it is able to respond adequately and provide much-needed assistance as the pandemic evolves.


"We are pleased to assist the GRC with this donation. Beam Suntory Germany’s top priority throughout this pandemic is supporting the health and wellbeing of our people and our communities – guided by our company’s vision of ‘Growing for Good’. We applaud the GRC for providing such comprehensive and important aid everywhere in the country, and we would like to thank all those who are actively helping to overcome this crisis," says Nicole Ehlen, Managing Director Germany at Beam Suntory.


About Beam Suntory

As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.


Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit and


About Beam Suntory Germany

Beam Suntory Deutschland GmbH, based in Frankfurt, Germany, is one of the leading companies for the marketing and distribution of premium spirits on the German market. One of the company's best-known brands is Jim Beam Bourbon, in Germany the No. 1* Whisk(e)y and one of the top 10 spirits brands, with his family: Jim Beam White, Jim Beam Honey, Jim Beam Apple, Jim Beam red STAG, Jim Beam Black, Jim Beam Double Oak, Jim Beam Single Barrel and Jim Beam Rye. In addition to Jim Beam, the brand portfolio includes international brands such as Maker's Mark, Knob Creek, Laphroaig, Ardmore, Bowmore, Auchentoshan, Highland Park, Macallan, Teacher's, Kilbeggan, Connemara, Yamazaki, Hakushu and Hibiki. The portfolio also includes well-known brands such as Courvoisier Cognac, Sipsmith Gin, Roku Gin, Larios Gin, Sourz, Brugal Rum, Rutte Gin and Genever as well as De Kuyper liqueurs and syrup.


For the third time in a row, Beam Suntory Germany was named one of the best employers in 2018 in the "Great Place to Work" competition. Beam Suntory Deutschland is a wholly owned subsidiary of Beam Suntory Inc.


*Source: The Nielsen Company, LEH+DM, Whisky incl. Flavours, Volume, MAT December 2019

Chicago’s Hometown Spirits Company Donates Hand Sanitizer During Covid-19
Beam Suntory Canada Donates $50,000 To The Bartenders Benevolent Fund and Launches ‘First Shift Meals’ Program