Laphroaig Single Malt Scotch Whisky Announces Taste Trailblazers Initiative to Celebrate Culinary Pioneers
Laphroaig Single Malt Scotch Whisky Announces Taste Trailblazers Initiative to Celebrate Culinary Pioneers
Islay’s number one single malt names Chef Francis Mallmann as its Global Culinary Ambassador
06, September 2022, [Islay, Scotland]: Laphroaig Single Malt Scotch Whisky is proud to unveil Taste Trailblazers, a global celebration of culinary pioneers pushing the boundaries of flavour. Inspired by Islay, Taste Trailblazers captures the stories of global pioneers who take their passion for taste into areas of salt, fire and peat. For more than 200 years, Laphroaig’s unmistakable whisky has been a direct reflection of its origin. From the salty seawater and ocean breeze to the earthy smokiness that comes from the malted barley cold-smoked by traditional kilns fueled by Islay peat, the elements of salt, fire and peat are what make Laphroaig whisky unmatched in quality and superior flavour.
Laphroaig welcomes Fire Chef Francis Mallmann as its Global Taste Trailblazer. A world-famous Argentinian chef known for his Patagonian open-fire cooking, Mallmann’s use of different fire-cooking styles separates him from other chefs and makes him an ideal match for Laphroaig’s standout smoky character. His bold techniques and dedication to his craft make him the embodiment of the culinary personalities Laphroaig will celebrate through the Taste Trailblazers program. Mallmann will kick off Laphroaig’s Taste Trailblazers event series in New York on September 13, 2022 and will hold further events with Laphroaig worldwide in 2023.
“For me, cooking is all about bringing people together for a memorable experience. There is something special about sharing a great meal with friends,” said Mallman. “Like Laphroaig, I find inspiration and passion by going beyond the status quo and finding ways to be inventive through my cooking techniques. I am delighted to partner with Laphroaig, and I’m looking forward to taking people on an adventure of flavour through our collaboration.”
Mallmann’s unique culinary style will come to life in a documentary which captures his journey to Laphroaig’s home on Islay, Scotland. The documentary, which will be released on September 14, 2022 on Laphroaig.com, YouTube and Instagram, features Mallmann and Distillery Manager Barry MacAffer, Assistant Manager Pamela Ferguson and many others from the Laphroaig Distillery. The content highlights Mallmann and Laphroaig’s shared mastery of smoke as well as stories of peat, salt and fire - the elements of Islay’s unique geographical location that are reflected in every drop of Laphroaig.
“For more than 200 years, Laphroaig has been handcrafted on Islay to have a distinct taste and story in every bottle,” said Distillery Manager for Laphroaig Barry MacAffer. “We are thrilled to work with Chef Francis Mallmann, who is as dedicated to taste exploration as we are. We can’t wait to bring our friends and fans together for unforgettable food and whisky through our Taste Trailblazers experiences.”
The partnership with Mallmann will extend to a series of announcements and events in 2023. For more information on Laphroaig, please visit https://www.laphroaig.com/.
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About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Courvoisier cognac, as well as world renowned premium brands including Basil Hayden, Knob Creek and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and On The Rocks Premium Cocktails.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit https://www.beamsuntory.com/ and https://www.drinksmart.com/.