Make room Pumpkin: Peppermint and Pecan Pie are gaining popularity

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Make room Pumpkin: Peppermint and Pecan Pie are gaining popularity

Deerfield, IL (November 5, 2015) – The arrival of fall has consumers buzzing about their favorite seasonal flavors, but pumpkin is not the only fun flavor consumers are clamoring for according to Pinnacle® Vodka, a leading imported premium vodka brand. Although pumpkin remains a seasonal favorite, a new survey shows that consumers are taking to other seasonal flavors such as peppermint and pecan pie as well.

The survey found that one in five adults says pecan pie is the seasonal flavor they personally enjoy the most during the holidays. And when it comes to adding seasonal flavors to cocktails, peppermint is the flavor of choice among 21-29 year-olds, followed by caramel apple and salted caramel. Still, more than one-third of adults think pumpkin will continue to be most popular during this holiday season.

The survey also found that seasonal flavor preferences vary by region. Pecan pie was chosen as a personal favorite by one-third of adults in the South, while peppermint was identified as the preference for seasonal cocktails by one-third of adults in the West.

“While pumpkin is king, as we’ve learned with the strong seasonal demand for Pinnacle® Pumpkin Pie, we’re very excited to see consumers reaching for other seasonal flavors, too,” said Jason Dolenga, Senior Brand Director of Vodka at Beam Suntory. “With more flavor offerings than any other premium vodka in the market, Pinnacle has a vodka to match any seasonal taste preference when it comes to creating simple, delicious cocktails during the holiday entertaining season.”

In addition to Pinnacle® Pumpkin Pie, which blends the rich taste of pumpkin with cinnamon, nutmeg and a dollop of whipped cream, Pinnacle® Vodka’s limited time offerings for the fall and winter seasons also include Pinnacle® Peppermint Bark, which blends creamy white and dark chocolate notes with a refreshing peppermint finish. Permanent offerings Pinnacle® Caramel Apple, Pinnacle® Salted Caramel and Pinnacle® Pecan Pie round out a range of flavored favorites that perfectly complement the fall and winter seasons and make creating delectable seasonal cocktails simple.

To explore Pinnacle® Vodka’s seasonal vodka flavors and find festive recipes, visit, like Pinnacle® Vodka on Facebook, or follow us on Twitter, Instagram and Pinterest with @PinnacleVodka.

Note: Results based on an omnibus telephone survey of over 900 American adults 21+ conducted by Finn Partners between September 24 and 27, 2015 and between October 29 and November 1, 2015.

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